In partnership with
THE Growth Flywheel
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
Hi there, Anirban here 👋🏻
We creatopreneurs want simple lives.
We create offers. We sell our work.
No time-wasting sales calls. No unnecessary meetings. We own our time and protect our energy.
And when it comes to doing things in the simplest way possible while still making good money, I cannot help but think of Jacob Peggs.
Who’s Jacob Pegs?
Jacob pegs is a coach who helps creators fix their offer, generate leads, and build digital products to sell via an email list.
He has 50K LinkedIn followers.
2814 Instagram followers.
And he never takes any sales calls or unnecessary meetings.
How does he make money?
Jacob Pegs make money mostly through his 1:1 coaching and digital products.
But the main game is played by his email list.
So here’s the exact process:
He writes a post. And he writes to 3 different audiences. Problem-unaware, problem-aware, and solution-aware, then he invites them to his email list.
Every day in his email list, he puts one offer, be it 1:1 coaching or be it a mini offer.
He also has other sources of income as a consultant.
Why is he successful
He is successful because of his audience-first approach and, second, his content.
He consistently uses mindset shift content, contrarian takes, and humour to call out people who follow the opposite business model. This helps him attract the exact audience that resonates with him and his offers.
Email list.
As you know, every creatopreneur should anchor their business with an email list, and Jacob did exactly that. His email list is a goldmine. Direct offers. More sales.
You can replicate the same system and move closer to becoming an elite creatopreneur.
Thanks for checking today’s edition. See you on Thursday,
Anirban
