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I’m excited to officially acquire The Growth Flywheel.
From here on, I’ll be hosting the podcast and renaming my newsletter from “Behind The Funnel” to “The Growth Flywheel.”
I’m incredibly excited to build on the amazing foundation Anirban has created and take it forward.
A lot is about to change.
Here’s what’s changing:
Previously, The Growth Flywheel was a creatopreneur brand.
Now, it is evolving into an operator-led growth brand focused on execution, real experiments, and proven results.
The newsletter will now focus on:
Case studies and teardowns
CRO experiments you can run
Paid ads without wasted spend
Content that drives qualified leads
Landing pages that convert
Funnels that turn clicks into revenue
Scalable and repeatable growth frameworks
If you want to learn how to build a full-funnel growth engine, you’ll love what’s coming.
You’ll receive 2 issues every week on Wednesday and Friday.
Are you excited?
See ya, Arindam!


