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THE Growth Flywheel

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Hi there, Anirban here 👋🏻

Today, I’m gonna share the latest episode of The Growth Flywheel. I took an amazing interview.

Also, this is the last Saturday of this year, hope you’ll enjoy it.

Check the podcast here:

It’s live on YouTube.

In this episode

In this episode, we talked about:

  • Aadi's Journey to LinkedIn

  • Building a Personal Brand

  • Community Management

  • Content Creation

  • Strategies for growth

  • Future Plans and Goals

  • Advice for Creatopreneurs

Who’s Aadi

Aadi Fernandes is a community manager and LinkedIn content creator who transitioned from electronics engineering to the IT sector. He began his journey on LinkedIn during the COVID-19 pandemic and focused on topics like mental health and positivity. Aadi has worked with one of the biggest LinkedIn creators, Luke Matthews.

Thanks for checking today’s edition. See you on Tuesday,

Anirban

Join the Creatopreneur community before 2026 begins 🙂

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