In partnership with
THE Growth Flywheel
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
Hi there, Anirban here 👋🏻
First of all, thank you so much.
Thank you for trusting The Growth Flywheel in your journey of becoming a Creatopreneur. Whatever TGF achieved this year wouldn’t have been possible without you.
Today is the last day of the year, and I want to reflect and share everything that happened this year.
I’ll keep it short because I want you to enjoy the last day of the year.
People stopped thinking
I started The Growth Flywheel back in February 2025 on Substack. My goal was simple: to help you become a better Creatopeneur.
The brand is backed by a podcast. And the newsletter and a community are a part of it.
Main issues
The main problem was the lack of a clear plan.
I started with a podcast, but later realised the brand also needed a newsletter. The issue was that The Growth Flywheel was originally built as a personal newsletter where I shared behind-the-scenes insights from my own business.
Over time, I wanted The Growth Flywheel to grow beyond that, so I decided to rebrand it into a branded newsletter.
However, after the rebrand, a bigger issue became clear: distribution.
I was only distributing content by sharing short clips from the podcast, and there was no real strategy behind it. Without a clear distribution plan, the content wasn’t reaching its full poten
Changes:
There’s no major change but to deliver deeper value and spend more time on the distribution side, I’m shifting to 1X per week.
Starting after January 10th, you’ll receive The Growth Flywheel once a week.
More in-depth. More focus. Loads of value.
Numbers:
YouTube subscribers: 79 subscribers
Community members: 7
Newsletter subscribers: 46
Goal for 2026
Becoming the #1 Creatopreneur podcast
Inviting some amazing creatopreneurs
Grow the community to 150 members
Reach to 10K YouTube subscribers and 8K email subscribers.
Thanks for checking the last email of this year. I appreciate your for being here with me. Cheers, mate.
Anirban
