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Hi there, Anirban here 👋🏻

Welcome to another edition of The Growth Flywheel.

As a creatopreneur, you know the #1 job is to give your audience the red sit. No, you’re not the main character in the game, your audience is.

But 99% of creatopreneurs, yes, including you, make the mistake of creating themselves first.

Which is absolutely wrong, and in today’s edition, I’ll show you how smart creatopreneurs keep their audience first.

#1 Jasmin Alic?

Jasmin Alic is a personal branding coach from Bosnia with 343K followers on LinkedIn.

He has built his entire coaching and branding business by keeping the audience at the centre.

He posts sharp at 5:00 PM IST/4:00 PM IST (depending upon the DST)

And after posting, he stays there for an hour just to engage with the people, and he doesn’t stop after 1 reply, he replies to the reply.

And it is in his schedule, he invests his time to comment and build a community. Also, he has a DM hour to interact with his potential leads and community folks.

I’ve added an image for you. Hope you understood it. Just because he puts his community first, he has unlocked more than 5 revenue streams from LinkedIn.

  1. Keynote 2. Workshops 3. In-house trainings 4. Paid community 5. 1:1 hot seat call

This time, it’s not another creator, it’s a SaaS tool. #1 newsletter platform.

I’m really amazed by how they engage with their users, even if you are not an user, they still engage with you and hype you up. It’s really amazing.

You can learn from everyone/every brand.

Brands build their kingdom around their users or potential users, and people like you keep the audience at the centre. Both of the cases are the same.

And you should make sure you’re also doing the same that beehiiv does.

Adam Mosseri

I know how familiar you are with the name. Yes, he is the CEO of Instagram.

He took over Kevin Systrom and Mike Krieger, and since he became the CEO of Instagram, Instagram has become more popular and more beneficial.

Do you know the main reason for it? Yes, audience first approach.

If you closely see what Adam does, you’ll be able to see he focuses more on the users, not on implementing something that he or his team likes.

Look at the above shared image, he focused on giving the spotlight to the creators, and it instantly creates a sense of belonging.

Also, another one here:

He actually picks the questions of the users and solves them with a reel. None of the big social giant CEOs are doing it. That’s why he is the creators’ favourite.

Thanks for checking today’s edition. See you on Saturday,

Anirban

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